Product portfolio strategies for the Finnish glass manufacturer Iittala.

Redefining Iittala's core values and defining new promising product lines resulting in accurate design briefings.

The project was carried out by Lisa E. Hampel with the international designers Iilka Suppannen, Oscar Karlsson, Sven O. Johanson and Katherine Klinker for the Swedish ad-agency Grow.

Client: Grow AB (www.grow.eu) // Year: 2007