Our key-interest lies in the new "old" generation.
Demands, wishes and ideas of people aged 60+ evolve from long time experience and very clear perceptions of quality, usability and style. Still, a large range of products does not live up to these expectations.

Looking at everyday life practise and habits, we find out about individual aspirations and experiences to translate them into vivid scenarios and tangible designs.

In Vienna we foster an active 60+ network with continuous personal contacts. Our people cover diverse backgrounds and are either part of diverse communities or supportive individuals.

Our network encourages us in our design process by lively debates and feedback on up-coming DANKLHAMPEL products, by letting us take part in their everyday life or testing mock-ups and prototypes.